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To create online store can be a bit overwhelming. After all, a number of factors have to be considered. Your site should be the best, be it in your products or layout, everything should be interesting enough to capture viewer’s attention. You need to get thorough about the ecommerce market which you are going to target. So, proper care should be taken as to what has to be done and what has to be avoided. All this is done basically in the planning stage, much before the real create an online store stage, to keep your business ahead in the competition.
To
get started, we have discussed some important things that you should implement
while you setting up an ecommerce website.
1) Keep Low Shipping Costs
People
respond to free shipping more than they respond to discounts. You should always
try to keep your shipping costs low (or even free). Why? Because you don’t want
to lose your customers because of unexpected high shipping charges.
2) Focus On Payment Security
While
making payments online, customers are always concerned about security. They
should be provided with payment options like COD, which is in huge demand. Also,
safe payment options should be made available to the customers. You can show security
certifications throughout the payment process to gain your customer’s trust.
3) List Your Brand Policies Clearly
Your
policies should be very clear. The return policy, exchange or shipping policies
should be mentioned explicitly and any timelines about returns or exchange of
products should be clearly stated. In case of any confusion, customer care
number should be provided.
After the do’s, it is the turn of the don’ts
while you create online store.
1) No Use Of Puffery
It
is important to give detailed and honest information about your products to
your customers. All the necessary information for decision making should be
provided to the customer. However, at the same time exaggeration and hyperbole
should be avoided. Be transparent about product specifications. This helps in
gaining customer trust.
2) Don’t Generalize Products:-
To
start with, you can have broad general categories of products, but eventually
narrow down your products into specific categories. This will help your
customers to search easily for the specific products you are looking for. First
group your products on a general basis like gender and age group and then on
the basis like style or function.
3) Don’t Spam
It
is always a privilege to have your customer’s contact information. You should
be in touch with your customers in order to build lasting relations, but this
doesn’t mean that you can bombard your customer with e-mails, social media
posts or catalogs. The customer will revoke if you do so. You should have a
plan as how frequently customers have to be reached.
Enforcing
certain things and avoiding the other can be of great use, once you create an
online store.
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